People with the ESTJ personality type are practical, realistic, and decisive, according to the Myers-Briggs Type Indicator. They are also organizeda ...
11 Best Business Ideas for ESFJs
Written by: Howard Tillerman
Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.
Edited by: David Lepeska
David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.
Published on August 29, 2022
An ESFJ personality is sociable and outgoing, a team player who interacts closely with colleagues and customers, and may be influenced by what they think others want when making decisions. The term ESFJ stands for extroverted, sensing, feeling, and judging personality traits, according to the Myers-Briggs Type Indicator.
If you’re an ESFJ, you’ll be effective as a financial coach, personal trainer, HR consultant, or personal chef. You’ll also be likely attracted to a career in nutrition, private home care, or event planning. See our list of ESFJ business ideas to find the perfect fit for you.
1. Personal Training
Personal training is ideal for ESFJs because it allows them to utilize their natural people skills and empathy to motivate and help others achieve their fitness goals. As ESFJs thrive in supportive roles, they can excel by creating personalized workout plans that cater to individual client needs. When starting this business, it’s crucial for ESFJs to build strong, trusting relationships with clients and actively seek feedback to improve their services. Networking and community involvement can also help them expand their client base.
2. Personal Chef
ESFJs can excel as personal chefs, a role that allows them to nurture and care for others through their culinary skills. This business suits ESFJs because they often enjoy making others feel loved and appreciated through thoughtful, well-prepared meals. To succeed, ESFJs should focus on understanding their clients’ dietary preferences and needs, ensuring a personalized service. Building a reputation for reliability and warmth will attract more clients.
3. Nutrition Consultation
Nutrition consultation is a great fit for ESFJs due to their desire to help and their aptitude for organizing and following through on plans. ESFJs can thrive by working closely with clients to develop nutritional plans that improve their health and wellbeing. Starting this business, they should leverage their interpersonal skills to build strong client relationships and create a welcoming environment that encourages ongoing engagement.
4. Makeup Line
Launching a makeup line allows ESFJs to express their creativity while helping customers enhance their self-esteem and appearance. ESFJs can maximize their impact by engaging directly with customers, gathering feedback, and tailoring products to meet diverse needs. It’s important for ESFJs to stay committed to customer satisfaction and maintain high standards for product quality and ethical sourcing.
5. Health Care
A business in health care, such as a clinic or a specialized therapy center, aligns well with the ESFJ’s altruistic nature and their dedication to caring for others. ESFJs can excel by ensuring that their practice provides compassionate and attentive care. Starting a healthcare business requires adherence to regulations and standards, so ESFJs should focus on compliance and patient communication to build a reputable practice.
6. HR Consulting
HR consulting is a natural fit for ESFJs, who are skilled in mediation and fostering a positive work environment. This role enables them to help companies build strong teams and improve workplace dynamics. When starting, ESFJs should emphasize their ability to understand and resolve interpersonal conflicts, and they should network to build a broad client base that benefits from their consultative approach.
7. Financial Coaching
Financial coaching suits ESFJs because it combines their desire to help others with their ability to organize and plan. ESFJs can succeed by teaching clients how to manage their finances more effectively, providing a structured approach that leads to financial stability. It’s essential for ESFJs to establish trust and demonstrate empathy, showing clients they genuinely care about their financial well-being.
8. Event Planning
Event planning is an excellent match for ESFJs, who are naturally attentive to others’ needs and detail-oriented. This role allows them to ensure events are memorable and run smoothly. To thrive, ESFJs should leverage their organizational skills and keen eye for details while maintaining strong communication with clients and vendors. Networking is crucial in this industry to secure a variety of events.
9. Advertising Agency
Starting an advertising agency allows ESFJs to utilize their understanding of people and what motivates them, which is critical in creating effective marketing strategies. ESFJs should focus on building strong relationships with clients and understanding their unique needs to create targeted campaigns. It’s also important for ESFJs to maintain high ethical standards and transparency in their operations.
10. Accounting Firm
An accounting firm is a good option for ESFJs due to their meticulous attention to detail and strong sense of duty. This business allows them to help clients navigate complex financial landscapes. For ESFJs starting out, it’s important to foster trust and reliability, emphasizing their commitment to accuracy and ethical accounting practices. Networking with local businesses can provide a steady client base.
11. Business Coaching
Business coaching is a natural extension of the ESFJ’s supportive nature, helping other entrepreneurs succeed. ESFJs can excel by focusing on clients’ specific challenges and fostering a collaborative environment. They should use their interpersonal skills to inspire confidence and motivate clients. Building a reputation for effective and empathetic guidance will attract more clients.
12. Non-medical Home Care
Non-medical home care is ideal for ESFJs because it taps into their caring nature and desire to make a practical difference in others’ lives. This business involves helping clients with daily activities, offering companionship, and ensuring they live comfortably. ESFJs starting in this field should prioritize compassionate service and reliability, creating personalized care plans that reflect each client’s needs.
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